Project Description
This branding document outlines the visual identity for Cake Dudes, a company that uses a playful and modern design. The branding package includes a logo, a color palette, typography, and background illustrations.
Visual Elements
- Logo: The logo features the company name, "CAKE DUDES," often accompanied by a small icon of a cake.
- Color Palette: The document provides two versions of a color palette. Version 1 includes a primary yellow-orange, a deep brown, a light green, a vibrant orange, a dark purple, and a bright yellow. Version 2 uses a rich red, a light cream, a dark gray, a light pink, and a bright yellow.
- Typography: The brand uses the Montserrat - Medium font, shown with both uppercase and lowercase letters as well as numbers.
- Background Illustrations: The branding includes small, repeated plus sign illustrations to be used as a background pattern.
The document also provides mockups of the branding on packaging, such as a yellow-colored cake box with the logo and background pattern.
